$10,000,000+
revenue was driven by Scalehub
performance marketing campaign for apartment renovation & design company Domeo
Client
Established in 2019 as a start-up, Domeo has become a leading design and renovation company and one of the leading apartment renovation companies in the market.
Objectives
launched the first online school for painters
cities are covered by company activities
50
renovation projects completed
3000
interior designers in-house
>70
Scale up performance marketing synchronously with hiring process
Create performance marketing from the scratch
Establish brand positioning in upper-middle & premium segment
Meet & constantly improve KPI: CAC, ROI, Average check, Volume
Platforms
Considering clients business processes and users journey we used desktop, iOS and Android mobile platforms, prioritizing mobile. This mix has shown best performance in terms of ROAS and LTV.
Approach
With the key demographic of the age we used geo targeting based on cities where the company is active. Since Domeo has multiple offers for high-end and premium segments, after several tests we decided to reach targeted audiences through creative assets.
The most performant creatives for interior design products were those with stylish interiors and appealing wording, for renovation products - before and afters and timelapse videos of renovation works being done.
The most performant creatives for interior design products were those with stylish interiors and appealing wording, for renovation products - before and afters and timelapse videos of renovation works being done.
Approach
With the key demographic of the age we used geo targeting based on cities where the company is active. Since Domeo has multiple offers for high-end and premium segments, after several tests we decided to reach targeted audiences through creative assets.
The most performant creatives for interior design products were those with stylish interiors and appealing wording, for renovation products — before and afters and timelapse videos of renovation works being done.
The most performant creatives for interior design products were those with stylish interiors and appealing wording, for renovation products — before and afters and timelapse videos of renovation works being done.
Outcome
in revenue
$10,000,000+
targeted leads acquired
> 50,000
CRR is less than
8%
Average check improved by
307%
We scale up success!
Responsive and data-driven, we constantly improve KPI based on analytics and our clients’ feedback.
Average check
Number of leads
We decided to work with Scalehub since its founder and his team had vast experience in creating and implementing performance marketing strategies and building brand positioning and awareness. In collaboration with our in-house marketing team Scalehub developed effective strategies for promoting our products online which resulted in immediate growth in leads, reduced CPL and increased conversion rate. We decided to continue our work with Scalehub and for several years it was our leading performance marketing agency. Apart from great performance in terms of KPI they helped us to discover and test new markets.
We are proud to make another client happy
Konstantin Gorban
CEO & Founder in Domeo
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