$3,000,000
extra monthly revenue
was achieved by Ozon by the end of 2021 thanks to the performance marketing campaign run by Scalehub.
Client
With 33 million active buyers by the end of Q3 2022, Ozon is one of Europe’s leading ecommerce platforms.
Objectives
GMV in 2022 by the end of Q3 2022
188,1₽ billion
active merchants on Ozon Marketplace as of Q3 2022
>180,000
orders delivered in 2022 by the end of Q3
107,5 million
SKUs across 20 product categories
>150,000,000
Drive order frequency among existing customers
Acquire new customers to Ozon marketplace
Convert existing non-buying users into customers
Meet & constantly improve KPI: CAC, CPO, ROI
Platforms
In order to achieve the best results for the client, we use iOS and Android mobile platforms that demonstrate the best performance in terms of ROAS and LTV.
Approach
Segmentation is the key to success when you promote such a giant marketplace with 100M SCUs in its product range. Our team is constantly testing hundreds of options of targeting + creative materials in order to show potential customers the best offer they need right now.
Bright, eye-catching creatives are the hallmark of our team. We are not afraid of experiments! We encourage the bold decisions of our designers, while respecting the client’s brand book.
Bright, eye-catching creatives are the hallmark of our team. We are not afraid of experiments! We encourage the bold decisions of our designers, while respecting the client’s brand book.
Approach
Segmentation is the key to success when you promote such a giant marketplace with 150M SCUs in its product range. Our team is constantly testing hundreds of options of targeting + creative materials in order to show potential customers the best offer they need right now.
Bright, eye-catching creatives are the hallmark of our team. We are not afraid of experiments! We encourage the bold decisions of our designers, while respecting the client’s brand book.
Bright, eye-catching creatives are the hallmark of our team. We are not afraid of experiments! We encourage the bold decisions of our designers, while respecting the client’s brand book.
Outcome
*Nov 2020 to Oct 2021
orders
> 1,000,000
new customers acquired
> 50,000
CPO improved by
64,5%*
ROAS improved by
88%*
We scale up success!
As we acquire more experience in promoting the project and increase the amounts of data collected, we use both to improve our KPIs.
Different people get their dopamine kick from different things. For our team, it comes from seeing how our clients' KPI improve on a daily basis.
CPO
ROAS
Ozon began to work with Scalehub to recruit new customers to the platform. That was a challenging goal because Ozon is already one of the largest and most ubiquitous e-commerce platforms in its home market. Scalehub was very creative and available almost 24/7. The agency offered us a set of strategies and tested them. They’ve chosen the most effective option that enabled them to consistently meet and overperform KPIs throughout the entire term of our collaboration.
And our clients couldn’t be happier about that:
Oleg Dorozhok
Director of Marketing & Monetization in Ozon
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