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in 6 months
63%
CAC has been Reduced by 63% vs. Target in 6 Months
Increase order frequency among
existing customers
existing customers
Optimize marketing spend and improve
key KPIs (CAC, CPO, ROAS)
key KPIs (CAC, CPO, ROAS)
Attract new users to the platform
Valuation > $1 billion
Uzum became Uzbekistan’s first unicorn
> 12,000 entrepreneurs
Selling more than 1 million products on the platform
19 million orders
Delivered in 2024
112,000 sq. m
The area of the largest warehouse in Central Asia
Client
Uzum – the largest digital ecosystem in Uzbekistan
Objectives
Platforms
To ensure maximum efficiency, we leveraged the Android platform, which provides the best tracking and analytics capabilities for our advertising campaigns.
Approach
When working with Uzum Market, we focused on generative neural networks to create eye-catching ads that overcome banner blindness and make campaigns more noticeable and effective. These neural networks also enable precise adaptation of visuals to Uzbekistan’s national context, ensuring the creative resonates with local audiences. Additionally, they allow us to quickly translate ad copy, accounting for linguistic norms and cultural nuances.
We experiment and innovate while preserving the brand’s identity. Our bold creative solutions not only grab attention but also build an emotional connection with the audience, motivating them to take action.
We experiment and innovate while preserving the brand’s identity. Our bold creative solutions not only grab attention but also build an emotional connection with the audience, motivating them to take action.
Approach
When working with Uzum Market, we focused on generative neural networks to create eye-catching ads that overcome banner blindness and make campaigns more noticeable and effective. These neural networks also enable precise adaptation of visuals to Uzbekistan’s national context, ensuring the creative resonates with local audiences. Additionally, they allow us to quickly translate ad copy, accounting for linguistic norms and cultural nuances.
We experiment and innovate while preserving the brand’s identity. Our bold creative solutions not only grab attention but also build an emotional connection with the audience, motivating them to take action.
We experiment and innovate while preserving the brand’s identity. Our bold creative solutions not only grab attention but also build an emotional connection with the audience, motivating them to take action.
Under $0.30
Cost per install
63%
Improvement in CAC
compared to the target
compared to the target
8%
Conversion from install
to new customer
to new customer
Results
We scale up success!
As the project progresses, we gather more and more data, which we use to continuously optimize our KPIs.
CAC Dynamics in Uzum’s Advertising Campaign
Just six months after launching the campaign, we saw that the CAC was lower than expected, and we’re now preparing to scale.
The agency Scalehub works with full transparency: we have complete access to all ad accounts, and we can see that the process doesn’t stop for a single day. The traffic quality meets our expectations, and their creative, out-of-the-box approach to ad production is especially impressive.
The agency Scalehub works with full transparency: we have complete access to all ad accounts, and we can see that the process doesn’t stop for a single day. The traffic quality meets our expectations, and their creative, out-of-the-box approach to ad production is especially impressive.
And Our Clients Are
Also Pleased with the Results
Also Pleased with the Results
Ksenia Fomkina
Marketing manager in Uzum
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